Feeling overwhelmed by the idea of writing a business plan? You’re not alone. Many underserved entrepreneurs—especially late starters, solopreneurs, and first-time founders—struggle to create one that feels useful, not just academic.
Here’s the good news: you don’t need a fancy MBA or complicated templates to build a plan that works. What you need is a simple, action-ready roadmap that helps you get clarity and make confident moves. That’s exactly what we’ll help you build today—in just 7 easy steps.
BoomerBiz Assist is dedicated to simplifying startup success for underfunded entrepreneurs. Whether you’re pivoting careers or starting from scratch, a clear business plan will give you direction, confidence, and credibility—especially when applying for grants, loans, or pitching to partners.
Step 1: Define Your Business Purpose in One Sentence
Before you think about products or pricing, you need to answer this question:
Why does your business exist, and who does it serve?
Keep it short, clear, and focused.
Example: “To help local freelancers streamline their finances through affordable software and support.”
Tip: Don’t overthink it. This will evolve over time as your vision grows.
Step 2: Identify Your Target Audience
Your product or service isn’t for “everyone.” Get specific about who you’re trying to help:
- Age group
- Income range
- Industry or background
- Pain points they’re facing
A clear audience helps you shape marketing, pricing, and product development from day one.
Related Reading: Why Knowing Your Customer Changes Everything
Step 3: Describe the Problem You Solve
Think of this as your business mission. What real problem are you solving? And why is it important?
Use these questions to guide you:
- What’s frustrating or broken for your target audience?
- What gap exists in your industry or community?
- How will your offer help solve that gap better?
For deeper insight, check out this article from Harvard Business Review on how to define a problem worth solving.
Step 4: Outline Your Products or Services
Now, describe exactly what you’re offering to solve the problem. Be clear, not clever:
- List 1–3 core products/services
- Explain how they help
- Mention any bonus features or extras
Use bullet points if helpful.
Example:
- Monthly virtual tax coaching for freelancers
- Downloadable tax tracking spreadsheets
- Free webinars on common IRS pitfalls
Step 5: Detail Your Basic Marketing Plan
You don’t need a giant strategy—just a starter plan. Think about:
- Where your audience spends time online (Facebook, LinkedIn, YouTube?)
- What kind of content speaks to them (videos, how-tos, stories?)
- How you’ll stay consistent (weekly post? monthly newsletter?)
If you’re new to this, the Beginner’s Guide to Content Marketing by Moz is a goldmine for getting started.
Step 6: Define How You’ll Make Money
This section is your revenue model. Keep it real:
- Will you charge per project, per month, or per product?
- Are there different pricing tiers?
- Will you offer free versions or trials?
A few clear pricing examples are all you need to start.
Related Reading: Simple Revenue Models for First-Time Entrepreneurs
Step 7: Set Your First 90-Day Goals
The final step in your simple business plan is action. Choose 3 goals you want to hit in your first 90 days.
Make them SMART:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Examples:
- Build a basic one-page website
- Get 10 email signups from free webinar
- Write and share 1 blog post per week
Need help staying on track? This SCORE guide on SMART goals can help you focus your planning.
Bonus: Use Free Templates to Save Time
You don’t have to build your business plan from scratch. Use one of these beginner-friendly templates:
- The SBA’s Lean Startup Plan Template is great for quick planning.
- SCORE’s Simple Business Plan Template is ideal for underfunded startups.
- Download BoomerBiz Assist’s own Free Startup Toolkit, created just for underserved entrepreneurs.
Why This Simple Plan Works
Unlike traditional 20-page business plans, this approach is:
✅ Easy to complete in a weekend
✅ Focused on clarity, not perfection
✅ Designed for real-world use—not just investors
With this 7-step format, you’ll be able to talk confidently about your business, plan your next moves, and show funders you mean business.
Take the Next Step with BoomerBiz Assist
Ready to turn your business idea into action? BoomerBiz Assist provides free webinars, DFY startup toolkits, and clear launch pathways designed for underfunded entrepreneurs.
Whether you’re starting over or just getting started, we’re here to simplify the journey.
Visit BoomerBizAssist.com and take your next confident step today.